Product Information


Excellence doesn't come with a blueprint; it's about taking the chance to try, fail, and try again. Groove continually strives to ascend that hill in all endeavors, iterating on ideas until they craft products that become indispensable to us.

After a touch of failure, a considerable amount of hard work, and a dash of choice whiskey (because, let's face it, that's where all good ideas begin), the Groove Belt came to life.

The Society Groove Beltis versatile: suitable for the office, the woods, the backyard, and everything in between!

Adjust it once and forget about it. The Society Groove Belt offers just the right amount of stretch, ensuring the most comfortable all-day fit ever.

The buckle uses high strength, neodymium magnets for an effortless snap-on/snap-off experience. It also features what we fondly call Stiff-Tech™ (aka: no folding in your belt loops).

With proprietary webbing, rare-earth neodymium magnets, and an A380 aluminum alloy buckle, you'll be prepared for anything—even the apocalypse on Mars!

The Society Groove Belt. Your waist will thank you.

Every Society Groove Belt® is backed by a NO BS 94 YEAR WARRANTY. Cut it, stretch it, lose it—no problem. We replace it.

Important note: The Groove Belt contains high-strength neodymium magnets. Do not wear if you have a pacemaker or any other medical device that may be affected by magnetic fields.





Space-Tech: With proprietary webbing, rare earth neodymium magnets, and an A380 aluminum alloy buckle, you'll practically be an astronaut. Ready for liftoff!

Stiff-Tech: This belt will cling to you like that regrettable tattoo from your last metal show in 1998, and it won't lose its shape.

Anti-Flap: Groove designed the end to neatly tuck behind the belt. For the occasional rogue fly away, there's a secure keeper loop.

Snap-Tech: The correct term is neodymium magnets but we like to say Strong as Hell. Just listen to that SNAP. If you have an ASMR fetish, try to hold it together. These bad boys snap and latch instantly.

Belt fits up to 50" waist. 


Customer Reviews 5 (1 Review) Write a review of this product

5 Stars
Love it!

After reading through the product description and getting a laugh out of it I went ahead and purchased it. This belt is awesome, from the way it easily connects to its durability and rigid style. I can’t recommend this belt enough.