Excellence doesn't follow a blueprint. It's about taking the chance to try, fail, and try again. Groove aims to climb that hill in everything they do, iterating on ideas until they create products we simply can't do without.

After some setbacks, plenty of hard work, and a splash of choice whiskey (because that's where all great ideas originate, right?), the Groove Belt came into existence.

The Society Groove Belt™ is a versatile companion, suitable for the office, the woods, the backyard, and everything in between!

Simply adjust it once and forget about it. The Society Groove Belt offers the ideal amount of stretch, ensuring the most comfortable all-day fit ever.

Equipped with high-strength neodymium magnets, the buckle provides an easy, seamless snap-on/snap-off experience. It also features Stiff-Tech™ (aka: no folding in your belt loops).

Made with proprietary webbing, rare-earth neodymium magnets, and an A380 aluminum alloy buckle, this belt prepares you for anything—even the Mars apocalypse!

The Society Groove Belt. Your waist will thank you.

ALL Society Groove Belts® come with a NO BS 94 YEAR WARRANTY. Cut it, stretch it, lose it, no problem. We replace it.

The Groove Belt contains high strength neodymium magnets. Do not wear if you have a pacemaker or any other medical device that may be affected by magnetic fields.